TechnoBind Solutions - Bringing Technologies Together to Bind Customers’ IT
The right technology architecture can help a business get the most out of its resources like – data, storage, and people. More so, the right technology distributor can help the same business to save on time and effort without compromising on RoI. Based out of Bangalore, Technobind is a Specialist Distributor in the Indian IT channel, offering a hybrid distribution model balancing broad-based and niche distribution, in order to deliver the highest business value for each of its reseller partners. Technobind helps partners to implement solutions which solve specific business pain points arising out of dynamic facets of technology for businesses.
With its Specialist Distribution model focussing on data, Technobind is uniquely positioned in the IT market. Data, with the growing adoption of cloud, mobility and social media,has given CIOs a challenging environment over the years. Technobind has been successful in helping CIOs solve their business pain points with well architected solutions. Led by an industry veteran, Prashanth GJ, the company, has always laid focus on emerging and disruptive technologies which ensured the significant market share for the company in the respective segments. Moreover, Technobind has built the marketing, channel recruitment and direct BD organization for the technology providers to create market awareness. “We act as a strong strategic link between the technology vendor and the reseller”, says Prashanth.
The vendor brings to the fore the IP and creates the brand preference. On the other hand, the reseller owns and leverages his end user relationships. Keeping pace with both, TechnoBind helps identify business pain points and turn the very issues into relevant technology solutions. The ‘swim lane’ approach or the use-case based approach has been a major success factor for Technobind.
Over the years of, this approach has enabled the team of Technobind to help their partners in leveraging this market opportunity and adding value to their customers.
The swim lane approach or the use-case based approach has been a major success factor for Technobind
As a Partner of Partners
In addition to enabling an end-to-end solution, adding IT services can provide many strategic advantages for VARs willing to invest in developing expertise or tight-knit partnerships with customers. Technobind is reshaping to provide a broader range of professional and consulting services through their partners to increasingly sophisticated clients who demand cost-effective and diverse solutions aligned with latest technology. The company help VARs to reach out to their customers with services around cloud and data— Backup and DR, Archiving, Security, Migration and Residency services. Technobind is helping partners build a holistic outlook towards security by incorporating other attributes of technology deployment like Backup, Governance, etc to help build their customers a fool-proof security posture.
Technobind has had success stories in different verticals like Pharma, Retail, Insurance, eCommerce. Leveraging the IRDA compliance requirement for encryption Technobind targeted the Insurance sector and succeeded in selling Data encryption solutions to a majority of the Insurance companies in a considerable short span of 4 months.
The company is also building a set of services around cloud along with partners, which will help them accelerate their customers’ cloud adoption. With so much brand building happening, Technobind is poised to enhance its strong presence in tier 2 and tier 3 cities across India in their next phase of growth.
